Otherwise
About:
A visual world built for the energy of music. Otherwise brings together cinematic artwork, tour graphics, and merchandise with an unmistakable stage presence.
Year
Client
Otherwise
Services
Art & Campaign
Industry
Music & Entertainment
Creative Direction:
Give the sound a world of its own.
The Some Kind of Alchemy artwork centres a blazing phoenix, dramatic light and a monumental landscape. Its imagery carries through the tour announcement and merchandise.
Selected Expressions:
From the artwork to the audience.
This selection includes campaign art, tour posters and a shirt presentation, alongside the distinct neon atmosphere of The Permanent Vacation Tour.
